One Bet · Not a List 6 Minutes · Not 4 Weeks Evidence Strength · Not a Confidence % Kill List Included · What Not To Do If Wrong Analysis · Downside Quantified Real Run · No Email Gate One Bet · Not a List 6 Minutes · Not 4 Weeks Evidence Strength · Not a Confidence % Kill List Included · What Not To Do If Wrong Analysis · Downside Quantified Real Run · No Email Gate
Growth Decision Engine

You already have 40 findings. Still zero idea what to ship first.

CoSt turns your last audit, consultant deck, or heatmap review into one decision: the single highest-leverage bet for the next 30 days — plus the kill list proving why everything else loses.

  • One prioritized bet, not another 50-item list
  • Real competitor data, scraped live — not guessed
  • Kill list included — proof it's a decision, not more findings
  • Execution assets ready to ship this week

From $299 · Results in ~6 min · Read the sample before you decide·View a sample report →

Real result · lunarai.space
CTA interaction rate: 0.8% → 2.1% after shipping the Day 1 bet.
See the full run →
The Kill List

WE ALSO TELL YOU WHAT NOT TO DO.

Every CoSt report includes a Kill List — every alternative bet rejected with a specific reason. No other audit tool does this.

Generic AI Audit Tool
Rejected — Speed score 2/10. Generic recommendations that apply to any site. No prioritization. Doesn't tell you what not to do.
Referral Program
Rejected — Feasibility score 4/10. Requires existing happy customers and engineering work. Wrong priority when the homepage doesn't yet convert cold traffic.
Content Marketing Push
Rejected — Speed score 3/10. SEO content takes 3–6 months to compound. This window needs a conversion fix, not a traffic play.
Influencer Partnership
Rejected — Impact score 5/10. Audience mismatch for most B2B ICPs. BD cycles eat the time the primary bet needs.
Why this matters
Most founders don't fail because they had no ideas. They fail because they worked on the wrong ones. The Kill List is the most defensible thing in the report — evidence that CoSt actually made a decision, not just a list.
Advantages

WHY NOT A CONSULTANT. WHY NOT A CHECKLIST.

Generic AI Audit
$0 – 49
Finds 50 issues
No prioritization
No single bet
No kill list
No execution assets
No downside analysis
CoSt
Growth Decision Engine
$299 — $499
Single highest-leverage bet
Kill list — what not to do
Evidence Strength breakdown
If Wrong downside
Execution assets ready to paste
Live competitor research — real sites, real pricing, not guesses
6 minutes, not 4 weeks
Strategy Consultant
$5k – 15k
Deep diagnosis
Prioritized recommendations
4-week engagement
40-page deck to brief from
You still write the assets
Calendar-bound
Pipeline

11 STAGES. 6 MINUTES. NO BLACK BOX.

Stage 01–02
ICP + Brand
Who your page should convert. Their functional, emotional, and social jobs. Where you sit against substitutes.
Stage 03–04
Market + Diagnosis
Competitive whitespace, growth blockers, messaging failures, trust gaps — ranked by impact. We scrape your actual top competitors' live sites and pricing — not inferred guesses.
Stage 05–07
Roadmap + Opportunities
12 scored opportunities across impact, feasibility, speed, and confidence. Kill list with specific rejections.
Stage 08–09
Scoring + Bets
Primary bet with Why Now urgency and If Wrong downside. Winner / Runner-up / Low Priority ranking.
Stage 10–11
Execution + Allocation
Ads, emails, landing copy, scripts — grouped by type. 3-tier budget allocation from $0 to $50k+.
Who It's For

ALREADY RAN AN AUDIT. STILL DON'T KNOW WHAT TO DO?

CoSt is the second opinion you run after a consultant engagement or AI audit leaves you with 40 findings and zero direction. It doesn't compete on audit depth — it competes on the one thing most audits skip: the decision.

You just finished
A $10k consultant engagement. A CRO agency audit. An AI tool teardown. A heatmap review. A 40-page strategy deck.
You still don't know
Which one thing to ship this week. Which ideas to kill. Whether your prioritization is right. What to tell the team to focus on for the next 30 days.
CoSt doesn't give you more findings. It gives you the one bet that wins — and the kill list that proves it.
ChatGPT gives you a list. CoSt gives you one bet.
Proof · SaaS
See a real run before you decide.

B2B SaaS platform, anonymized at their request. Same format, same scores, same kill list you'd get on your site. No email. No gate.

Read a real Kill List — no email gate →

Proof · Shopify
allbirds.com

Name the specific materials (wool, tree fiber, sugarcane) in the hero subhead instead of generic 'comfort' language — closes the gap with On Running and New Balance, who use nearly identical adjectival copy.

Expected impact: +8–15% lift in hero-to-PDP click-through · 30-day horizon.

Read the full Primary Bet — no email gate →

See the full Decision Library →

Guarantee
No Clarity, No Charge.

Run your analysis. If the Primary Bet doesn't give you clarity, or you ship it and it's not the right call — you get your money back.

  • Tell us within 48 hours if it didn't give you clarity → full refund, no questions asked.
  • Execute the bet within 30 days and it doesn't move the needle on the metric we defined in the report → send us what you tried, full refund.

One guarantee claim per account.

What You Walk Away Knowing

FIVE QUESTIONS. ANSWERED.

01
What's actually blocking growth right now?
A ranked diagnosis of conversion failures, messaging gaps, and trust leaks — with evidence from your page, not generic advice.
02
What's the single highest-leverage bet?
One primary bet with a name your team can rally around, a hypothesis, and three actions to execute this week.
03
Why does it beat the alternatives?
Evidence Strength breakdown — diagnosis alignment, competitive whitespace, ICP fit, implementation speed. Grounded in real competitor data pulled live during your run — not what an LLM assumes about your market. Not a confidence % you can't verify.
04
What got rejected — and why?
Every alternative bet is scored and killed with a specific reason. No second-guessing whether you missed something.
05
What's the cost of being wrong?
Time at risk, budget at risk, and whether the bet is reversible. So the decision to act takes seconds, not a committee.
What You're Buying

THIS IS NOT A REPORT.

You're buying a 30-day decision system. Day 1: your primary bet and execution assets. Days 2–30: track progress, log check-ins, see if the bet is working. Day 30: run again or mark it won.

Day 1
Your primary bet + execution assets
One bet, the kill list proving why everything else loses, and assets ready to ship today.
Days 2–30
Track. Check in. See if it's working.
Log progress, record what shipped, watch the bet play out. An active system — not a PDF you read once.
Day 30
Run again or mark it won.
If it worked, you're compounding. If it didn't, the next bet is already informed by what just happened.
Case study · lunarai.space
0.8% 2.1% CTA interaction rate, one week after shipping the Day 1 bet.
Below: the same run laid out day-by-day as it played through the Bet Tracker.
WHAT HAPPENS AFTER DAY 1

Your bet stays alive for 30 days.

Every week you check in. Actions tracked. Blockers logged. On Day 30 — run again or mark it won.

DAY 1 · PRIMARY BET
lunarai.space · CONFIDENCE: LOW
Win the Deep Space Budget by Owning the Moment Ground Control Disappears
If Lunar AI owns the 'communication blackout' frame before any competitor does, every subsequent proposal written by a program director will use their framing — making the brand the default reference when evaluation begins.
3 ACTIONS TO SHIP THIS WEEK
Rewrite hero headline with blackout-frame copy
Restructure 12 flat value props into 3 buyer-pain clusters
Replace 'Status: Stealth' with active-partner positioning statement
DAY 7 · CHECK-IN
BET TRACKER · ACTIVE · DAY 7
Win the Deep Space Budget by Owning the Moment Ground Control Disappears
WHAT SHIPPED
Hero rewritten — scroll depth past fold up 34%
Value props restructured into 3 clusters
Stealth label — legal review pending
Early signal: CTA interaction rate 0.8% → 2.1%
Get My Bet — $499, 6 minutes →
Day 1 assets ship immediately. Bet Tracker activates on confirmation.
For Agencies

BUILT FOR FOUNDERS AND AGENCIES.

Same 11-stage pipeline that gives founders one Primary Bet also runs on any client site. Agencies use the Agency Pack to deliver a $5k-level strategic verdict per client — for $298 a run.

  • 5 client runs for $1,490 — $298 per client vs $499 retail.
  • 90-day validity, any client domain. Run them across the roster as engagements land.
  • Full execution assets per run — hero copy, ad variants, email, landing copy, budget allocation.
  • Deliverable-ready output. Report ships as structured data your team can drop into your own template. Custom white-label terms available on request.
  • Priority processing on Agency Pack runs.
Explore agency packages → See what your client receives →
Pricing

THREE TIERS. ONE DECISION.

A strategist charges $5k for the deck. A copywriter charges $1.5k for the hero rewrite alone. CoSt is $499 for both. The math isn't subtle.
$299 Diagnosis
$299
Best for
Teams with an in-house writer or CRO who'll ship the copy
Founders who want the bet + kill list, not pre-written assets
Anyone confident they'll act on the decision within 30 days
Most founders choose $499 — execution assets are where the time is saved.
What's included
ICP model + positioning map
11-stage conversion diagnosis
Primary bet with actions
Kill list — what to stop doing
Evidence Strength + If Wrong
90-day roadmap
Choose $299 Diagnosis instead →
Most Chosen
Diagnosis + Execution
$499
Everything in Diagnosis, plus the assets to execute it today.
A strategist charges $5k for the deck. A copywriter charges $1.5k for the hero rewrite alone. $499 gets you both. The math isn't subtle.
Everything in Diagnosis
Rewritten hero copy
Ad variants (2–3 per bet)
Email subject + body
Landing copy ready to paste
3-tier budget allocation
Get Diagnosis + Execution →
For Agencies Agency Pack — $1,490 5 runs · $298 per client
$1,490
5 full Diagnosis + Execution runs. Use them across client accounts within 90 days. Each run is the same 11-stage pipeline — ICP, diagnosis, primary bet, kill list, execution assets.
$298 per client · vs $499 single run
Get Agency Pack →

Questions?

What's included
5 × Diagnosis + Execution runs
Use across any client domains
90-day validity
Full execution assets per run
Priority processing
Full agency details →
FAQ

QUESTIONS BEFORE YOU RUN.

01
What is CoSt?
CoSt is a Growth Decision Engine. You enter your website URL and in 6 minutes receive your single highest-leverage growth bet for the next 30 days — not a list of 50 recommendations, but one prioritized decision with a kill list, evidence strength breakdown, and execution assets ready to ship.
02
How is CoSt different from a growth audit or CRO tool?
Most growth audits give you 20–50 findings and leave you to prioritize. CoSt picks one bet — the highest-leverage move for the next 30 days — and tells you exactly why it beats the alternatives. It also includes a kill list: what not to do and why, which no other tool provides.
03
What do I get in the CoSt report?
CoSt runs an 11-stage pipeline: ICP model, brand positioning, market analysis, conversion diagnosis, opportunity scoring, primary bet with actions, kill list, evidence strength breakdown, If Wrong downside analysis, 90-day roadmap, and execution assets (ad copy, email, landing page copy).
04
Does CoSt actually research my competitors, or does the AI just guess?
CoSt scrapes your top competitors' live websites and pricing directly — not inferred from training data. Diagnosis and Execution tier runs include real-time competitor research as part of the 11-stage pipeline, so the market analysis and primary bet are grounded in what your competitors are actually doing right now.
05
How long does CoSt take?
CoSt delivers results in approximately 6 minutes. The analysis runs automatically after you submit your URL.
06
Is there a guarantee?
You can read a full anonymized report at costdecision.com/sample before paying anything. Same format, same scores, same kill list you'd receive. No email required.
07
What is the alternative to hiring a growth consultant?
CoSt is a fast, affordable alternative to hiring a growth consultant or CRO agency. A typical strategy engagement costs $5,000–$15,000 and takes 4 weeks. CoSt delivers a comparable strategic decision in 6 minutes for $299–$499.
Run Your Site

START A DECISION.

Secure checkout via Stripe. Your 6-minute analysis starts immediately after payment.

Secure payment via Stripe · 6-minute analysis starts immediately after

Behind CoSt Built by Mike — SaaS Founder. Questions: hello@costdecision.com