Marc Lou built TrustMRR — a database of Stripe-verified startup revenue — in 24 hours and launched it into a trending conversation about fake MRR screenshots. It hit $13K MRR in two days. The product did exactly one thing: verify the number is real, nothing else. No reviews, no comments, no extra features.
The interesting part isn't the launch speed. It's what the launch proved: there's a real, paying market for "this number is actually true," because so much of the indie-hacker content ecosystem runs on numbers that aren't. Roughly half of Stripe-verified indie products make zero revenue, and the feed is dominated by survivorship bias — people share the screenshot that worked, not the fourteen apps before it that didn't.
We bring this up because it's the same failure mode we built Kill List against, just in a different costume. A pile of unverified "10 growth ideas that worked for me" posts is not meaningfully different from a pile of AI-generated findings nobody prioritized — both create the illusion of information while leaving you exactly as unsure what to do next. Verification and prioritization are the same instinct pointed at different problems: cut the noise, keep only what's checkable.
If a tactic's proof is a screenshot with no verification link attached, that's not evidence. It's marketing for the screenshot.