In 2024, we almost hired a growth consultant.

$8,000 for 6 weeks. Discovery calls, stakeholder interviews, competitive analysis, a 47-page strategy deck, and a prioritized roadmap.

We didn't hire them. Not because we couldn't afford it. Because we realized we'd done this before.

And the deck sat in Notion for 4 months untouched.

Here's what happens with most growth consultants

Week 1–2: Discovery. They learn your business.
Week 3–4: Analysis. They map your funnel, interview customers, audit competitors.
Week 5–6: Delivery. You get a document.

Then they leave.

You have insights. You have a prioritized list. You have 47 pages of someone else's thinking about your business.

What you don't have: someone to tell you what to ship on Monday.

The deck problem

Strategy decks have a half-life of about 3 weeks.

By the time you've read it, shared it with the team, debated the priorities, and aligned on next steps — the market has moved. Your competitor shipped something. Your top customer churned for a reason that wasn't in the deck.

The insight was accurate. The timing made it obsolete.

What we actually needed

Not a document. A decision.

One specific bet for the next 30 days. Not 12 recommendations ranked by impact. One.

With a Kill List — everything we considered and why we rejected it. So we wouldn't second-guess the decision at 2am when a different idea looked attractive.

And a way to revisit it in 30 days with fresh context.

So we built CoSt

11-stage AI pipeline. Analyzes your site, your ICP, your market position, your conversion blockers. Returns one primary bet — the highest-leverage move for the next 30 days.

With evidence. Not opinions.

No discovery calls. No stakeholder interviews. No 47-page deck.

Is it as good as a great growth consultant?

No. A great growth consultant brings pattern recognition from 200 companies, relationships, and judgment that no AI has yet.

But here's the thing: most founders don't have access to a great growth consultant. They have access to a pretty good one — for $8,000 and 6 weeks — who delivers a deck.

CoSt is better than a deck. And it's available in 6 minutes.

The use case we didn't expect

Founders who use CoSt before hiring a consultant.

They run CoSt, get a primary bet, ship it, track results for 30 days. Then they go to the consultant with real data — what they tried, what moved, what didn't.

The consultant's time is spent on hard problems, not on telling you your homepage has 11 CTAs.

That's a better use of $8,000.

costdecision.com — one bet, 6 minutes, kill list included.